Hybrid Approach GST

At GST, we use a hybrid in-house-outsourced approach to software development. We believe it not only gives us a unique advantage over our competitors, but gives us a diversified perspective and allows us maximize quality assurance and company organization.

Project Organization

With a hybrid approach, we have extremely efficient project organization. By having both in-house and software development, we are able to delegate tasks, organize our projects and conduct in-depth analysis at an efficient rate. This creates a healthy environment where everyone is fully aware of their role, with good leadership structure and organization to maximize output and quality for our products or services. 

Saves time

Using a hybrid approach allows us to shed time from developing new products or features. We are able to align our products better and efficiently delegate our resources. In-house, we can focus on ensuring quality assurance and having clear communication with customers while outsourcing a majority of time-consuming development. With this model, we can quickly add on new products or features at a more affordable rate.

Scaling options

Instead of buying more developers to build a product or feature, it is much easier, quicker and cheaper to ramp up development capacity from a company using a hybrid approach. Not only is there maximized product organization and efficiency, but it gives the company viable options to choose between scaling up or down with the hybrid/outsourced firm.

Outsourced team can give cheap/quality expertise to supplement the people inhouse

It is much cheaper and easier to get quality expertise with our model. Working with outsourced development teams give us access to people with more expertise in their respective fields (like developing APIs or mobile applications). This expertise not only will help guide innovation, but can be a key learning resource for our internal people to continue to learn and grow, becoming more valuable. One competitive advantage in our model uses our outsourced team as a resource to supplement and grow the value of our inhouse development.

Reduced risk

Hiring quality employees are a large commitment investment that take a lot of time recruiting or onboarding. Not only do they take a lot of time, quality employees are often very expensive, which lots of scaling companies on tight budgets often cannot afford. At GST, we can avoid this hassle and actually embed ourselves into the existing team/structure so that your company can get the quality for new products or features without making a long-term commitment to employees.

Global time zone

At GST we have very good control of strategy, vision, and communication because of our “global time zone” with our many offices all over the world. This streamlines our communication efficiently while also giving us a diverse perspective and approach to problems. A diverse perspective has consistently been proven to drive innovation and deliver high quality products and services.


Since we are able to delegate tasks efficiently, we are very agile in changing our priorities according to budget/time constraints. We know how quickly resource constraints can change, so we can quickly delegate tasks to meet the changing constraints that your company may have for new features or products.

What is the reason why outsourced development is not good?

  1. Lack of quality

2. Lack of transparency

3. Lack of communication

4. Not meeting milestones (ex: product roadmap is delayed)


  • Long ramp up time
  • Not the right fit
  • Overhead cost
  • Velocity (ex: speed of output)

In-house development

  • Pros:
    • Deeper involvement – no loss of quality
      • Can maximize customizations for customers
      • Easier to make changes, more agile
    • Better communication – no language or cultural boundaries
      • No time zone differences
    • In-project expertise – deeper understanding of the projects, goals, values and needs

With small to medium size companies, hiring qualified individuals – like project managers, digital marketing specialists, sales reps, can be very expensive so it is very important to utilize the budget extremely well. 

  • Cons:
    • Very expensive to run inhouse projects – lots of funds and important time must be poured into both small and large-scale projects
    • Lots of time wasted onboarding, recruitment, etc
    • Slower speed of output/velocity

Outsourced development:

  • Pros:
    • Cheaper costs
    • Cheaper expertise
      • By outsourcing development you are able to get people with more expertise in their fields for cheaper, without wasting time for onboarding, etc. like you would for in-house development
    • Smart time-to-market
      • Can avoid staffing/hiring issues and focus attention on improving the product at hand, allowing for a quicker time-to-market
    • Agile in scaling
      • Easier to get people, cut people, etc.     
      • Don’t lose money whenever you cut staff as people are replaceable
  • Cons:
    • Lack of transparency
      • Often times vendors will not be transparent with how their product is completed (a little sketchy)
      • This can lead to quality concerns, aren’t able to know much for sure since it developed offshore
      • Lack of trust and also security risks too
    • Lack of understanding
      • Outsourcing development may lead to a lack of communication as to what the product is envisioned to be
      • People don’t have as good as an understanding on quality or vision for product